Seventh Avenue and mass production
One of the most important aspects of modern fashion is that of demand, supply and distribution, by wholesale dress manufacturers, from copies made from haute couture designs. Haute couture is, as we know, a luxury product designed by a handful of men and women for an exclusive clientele. But of course it doesn't end there, for couture styles,and copies based an original designs, are available to everyone, and at modest prices when compared to the cost of the original garment.
The mass production of ready-to-wear fashion became a reality only after World War I,and occurred through a number of influences.The first of these was the simplification of dress styles pioneered by Poiret's straight-line, tailored suits and tunic dresses in 1910, and by the gradual emergence of sportswear. These changes led to such innovations as the coat-frock, a long-sleeved, one-piece versatile garment sold in a variety of basic styles.

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