About fashion

Schiaparelli and Poiret were two of the great entertainers of fashion, and, along with Patou and Dior, laid the foundations of our modern fashion scene-the razzmatazz style of presentation, the catwalk capers, the media hype. The media has had a profound influence on the way that fashions are marketed, and the fashion artists, editors and photographers have played a major role in shaping public attitudes.Right from the first popular fashion plates of the late 18th century, the aim of the artist has been simple: to show the dress in detail and at the same time create an appealing image ( usually impossibly slim-waisted), a reflection of the feminine and masculine ideal.
The fashion artist, as we understand and recognize him today, began when Lucien Vogel founded the delightful magazine La Gazette du Bon Ton in 1912. Vogel gathered a coterie of avant-garde illustrators such as Paul Iribe, André Marty, and Georges Lepape, who were encouraged by Poiret and did much to popularize the Poiret style. By the 1920s, fashion reporting had become a branch of journalism in its own right, and artists created an entirely new style of graphic art, enhancing the pages of Vogue, Harper's Bazaar, Femina and Jardin des Modes.